1 |Understanding Customer Demands
Our vision of total quality involves many face-to-face visits to customers to directly hear what they have to say about using the equipment we have supplied. How they feel about using the equipment as well as their opinions on how we can improve our products. improving it. Customer visits are typically conducted by sales, marketing and product planning department personnel. In many instances, technical personnel and design engineers also make customer visits as it helps them better understand customer needs and better disseminate utilize the information reported from the field. Furthermore, it provides an opportunity to directly gather product improvement ideas proposed by the customers.
Product and marketing managers from around the world meet annually at the flagship factory in Gunma, Japan to present customer requirements from each region. Product planning, technical personnel and design engineers also attend to provide diverse points of view so that all participants can discuss the issues and customer needs together. Obviously, customer requirements for various global regions can vary widely. We hold many extended discussions to seek a direction for planning products that include each and every important aspect of customer requirements. We are also able to determine product concepts and target specifications based on in depth discussions. During the global meetings, product development projects are approved for inclusion into mid- and long-term development plans (road maps). By making decisions through a diverse team approach, we are better able to meet the expectations of our customers.