2 |Creating a New Product Concept (Developing Basic Technology)
Developing a concept for a new product is very similar to the "basic research" processes in life sciences.
Technical staff and engineers develop various basic and innovative technologies to realize the concept for a new product that will solve customers’ issues and meet their requirements.
Together, members from the technical department, engineers, product planning, marketing and sales departments form a dynamic team to tear down products. The tear down allows the team to verify and learn about specifications, the costs and quality of each component in our products as well as those of our competitors. We start creating basic technologies with a broad view so we do not simply depend on our own viewpoints. The goal of each tear down can range from the scope of a complete platform, to a very small but very important key device. Various new specifications and functions to solve customer issues can originate from one individual’s idea or from the ideas of several technicians and engineers. These new specifications and functions could result from ideas previously discussed or from something completely original.
The ideas conceived by technicians and engineers are examined from both 2D and 3D perspectives. Initially, samples are created as non-functional prototypes; followed by handmade, fully functional models. By experimenting and verifying prototypes from various perspectives, issues are detected and improved upon. By repeating a trial and error process several times, what was initially just an idea is refined to become a device with specifications and functions that will bring the highest value to our customers. Improving performance and specifications versus maintaining a product’s exterior dimensions is a challenge that is often encountered. Achieving the planned performance and specifications is critical. However, reducing product footprints to a minimum without compromising performance also becomes an underlying goal.