3 |Creating a New Product Concept (Exterior/Interior Designs)

As soon as engineering personnel begin developing a technological element, the design staff sets out to work on images. These are initially basic sketches, but over time, as they are presented to engineering for examination in detail, the images are rendered in 2D and 3D.
Our design staff are able to utilize a wide scope of knowhow, tools and lessons learned accumulated over 50 years of product development. For example, deciding on the height of shelves in a refrigerator cabinet, the door opening/closing angles, positioning of operation panels and optimizing operation procedures. Should a user switch from using our former SANYO and Panasonic branded-products to PHCbi products, a learning curve is not needed at all and there is no confusion regarding operation.

Updating our Knowledge Base

When considering usability, we do not think at a micro level, but renew ideas taking a macro view of our research processes, scheduling and timeframes. Supplying quick and concise feedback to

researchers using our products while enhancing usability helps us gain positive results. Our designers are very attentive to the laboratory environment Where our products are installed. No matter the level of excellence of product designs, they cannot be regarded as superior designs if they have a negative effect on a laboratory’s atmosphere.
This explains the recent color changes to our products and the legacy of elegant but robust designs we are known for. Ideas examined in 2D and 3D are then reflected in a prototype product that is then subject to further examination; followed by various stages of improvement with the prototypes being operated and closely observed. Designers continue to refine the designs based on Various evaluations from different personnel and feedback from verification results of basic technologies.

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